Choose What You Need

What is a monthly active contact?

A contact you talk to one to one in a calendar month: anyone who messages you, or whom you message from the inbox, an automation, a flow, loyalty or the API. Each contact counts once a month, however many messages you exchange.

Do broadcasts count as active contacts?

No. Contacts who only receive your campaigns and broadcasts are free — those messages use campaign credits instead. If someone replies to a broadcast, they become an active contact for that month.

What are campaign credits?

One credit is one campaign message to one recipient, drip stages included. Failed sends and retries still use a credit. Your plan's credits refill every month, and credit packs are used after them.

What happens when I hit a limit?

Nothing already in progress is cut off. At the active contact limit you can keep messaging every contact who is already active this month and incoming messages always arrive; only starting with a new contact is blocked. When campaign credits run out, running campaigns pause and resume once you add credits. On a paid plan you can add an active contact pack (1,000 contacts for 30 days, ₹999 / $19) or a campaign credit pack (10,000 credits for 90 days, ₹499 / $10) — one-off charges that stack and never renew — or move up a plan. On Free, upgrading is the way to raise a limit. Once Free's 50 orders for the month are taken, shoppers are asked to message you to order, and an order already paid for always goes through. Enterprise limits are set in your contract.

Are WhatsApp message charges included?

No. Meta bills your own WhatsApp Business account directly for message fees and for the Meta Business AI agent. RateUp adds 0% markup — your subscription covers the platform only.

Can I try RateUp before paying?

Yes — the Free plan is free forever and needs no card. It covers the inbox, automations, templates, chatbots, campaigns and a shop that takes up to 50 orders a month, so you can run RateUp end to end before deciding whether Starter or Growth is worth it. Upgrade whenever you are ready; you are billed from the day you upgrade.

Which plan do you recommend for my business?

• Free → try the inbox, automations, campaigns and the shop end to end
• Starter → small teams talking to customers every day, with loyalty and catalog sync
• Growth → growing teams running regular campaigns
• Scale → high-volume support and marketing across many teams
• Enterprise → custom limits, contracted terms and a dedicated manager

Can I switch between annual and monthly?

Yes. Annual is the default and gives you two months free. You can switch either way from Settings → Billing. Depending on your payment method, the change starts right away or at your next renewal, and the new price applies from your next bill. Your monthly limits are the same on either cadence.

What payment methods do you accept?

Major credit/debit cards, UPI and eMandate are supported. Enterprise customers can request invoicing and bank transfers. UPI and eMandate are available for customers from India only.